What makes a brand, you say?
A brand is comprised of 3 things:
- Your name
- An image
- Your voice
So I started thinking...what is my brand?
- My Name ~ Marcie Colleen (although I realize that my blog is called The Write Routine, and might eventually need to be changed to be just my name or Marcie Colleen's Write Routine). It is important to get my name associated with all I do.
- My Image ~ How do people recognize me? Its the hair. I have very big, curly blonde hair. I also often have sunglasses on top of my head. It sounds funny, but it is usually people's first impression of me and how I am found in a crowd. The real question to start pondering is how to make that part of my brand. I could look to one of my creative artist friends and ask them to create a logo based on my hair and sunglasses....or I can simply use my headshot (which is what I currently use). But in any case, it is part of my brand.
- My Voice ~ All writers spend at least some time looking for their voice. Its the style in which we communicate. A writing teacher once said, upon reading a manuscript of mine, that is contained my "trademark wit and sense of absurd joy"! What a magnificent compliment! I felt like I had really found my picture book voice.
Marcie Colleen ~ Big curly blond hair, with sunglasses atop her head and a trademark wit and sense of absurd joy!
I'll take it! Now to let the world know about it!
What's your brand?